The Most Jeep-Obsessed States and Cities 2025

As Jeep enthusiasts gear up for National Jeep Week this spring, search trends show exactly where Jeep culture runs deepest. We analyzed Google search volume data from the past year for terms like "Jeep Wrangler" and "Jeep mods" to find out which U.S. states and cities are the most obsessed with all things Jeep. From coastal states to off-road capitals, here's where Jeep love drives the conversation.

Key Takeaways

• Florida is the most Jeep-obsessed state overall, with the highest total Jeep-related search volume per capita.
• Miami ranks as the No. 1 city in the U.S. for Jeep-related searches per capita.
• Wyoming has the most searches per capita for niche Jeep terms like "duck duck Jeep" and "Jeep mods."
• Atlanta shows the most interest in accessories, leading searches for "Jeep accessories," "Jeep wave," and "Jeep winch."

Jeep Nation: The Most Jeep-Obsessed States

• Florida is the most Jeep-obsessed state overall, with the highest total Jeep-related search volume of 4,810 searches per 100,000 residents.
• Wyoming dominates niche Jeep interests, ranking No. 1 in the most per capita keyword searches for terms like "Jeep mods" and "duck duck Jeep," a viral game where Jeep owners leave rubber ducks on each other's vehicles as a fun surprise and sign of community.
• Colorado leads in searches for "Jeep trail near me," showing how popular off-roading and trail adventures are in the state.
• Vermont ranks high for lifestyle-driven searches like "Jeep life," which shows a passion for adventure, off-roading, and the Jeep community. The state also sees strong interest in mods like "Jeep snorkel" — a popular upgrade that raises the air intake to help the engine breathe cleaner air and safely power through water or dusty trails.

Top 25 States Searching the Most for Jeep-Related Terms

1. Florida
2. Colorado
3. Georgia
4. Nevada
5. Texas
6. New Jersey
7. Massachusetts
8. Hawaii
9. Connecticut
10. Tennessee
11. Arizona
12. Illinois
13. New York
14. North Carolina
15. New Hampshire
16. Michigan
17. Virginia
18. Delaware
19. South Carolina
20. Ohio
21. Maryland
22. Rhode Island
23. California
24. Utah
25. Pennsylvania

Bottom 25 States Searching the Least for Jeep-Related Terms

1. South Dakota
2. Montana
3. Alaska
4. Idaho
5. Mississippi
6. North Dakota
7. Oklahoma
8. Wisconsin
9. Kansas
10. Vermont
11. Oregon
12. New Mexico
13. Kentucky
14. Minnesota
15. Iowa
16. Arkansas
17. Wyoming
18. West Virginia
19. Maine
20. Louisiana
21. Washington
22. Missouri
23. Alabama
24. Indiana
25. Nebraska

The Jeep Capitals: U.S. Cities That Love Jeeps the Most

• Miami, FL, ranks as the No. 1 city in the U.S. for Jeep-related searches per capita.
• Atlanta, GA, searches the most for "Jeep accessories," "Jeep wave," and "Jeep winch."
• Orlando, FL, is the top city for a wide range of terms, including:
• "Jeep Gladiator"
• "Jeep mods"
• "Jeep Rubicon"
• "Jeep snorkel"
• "Duck duck Jeep"

Top 25 Cities Searching the Most for Jeep-Related Terms

1. Miami, FL
2. Orlando, FL
3. Atlanta, GA
4. Cleveland, OH
5. Tampa, FL
6. St. Louis, MO
7. Minneapolis, MN
8. Denver, CO
9. Cincinnati, OH
10. Las Vegas, NV
11. Buffalo, NY
12. Pittsburgh, PA
13. Boston, MA
14. Detroit, MI
15. Baltimore, MD
16. Dallas, TX
17. Seattle, WA
18. Raleigh, NC
19. St. Paul, MN
20. Charlotte, NC
21. Nashville, TN
22. Arlington, TX
23. Austin, TX
24. Sacramento, CA
25. Honolulu, HI

Bottom 25 Cities Searching the Least for Jeep-Related Terms

1. Oakland, CA
2. North Las Vegas, NV
3. Lincoln, NE
4. Stockton, CA
5. Fresno, CA
6. Mesa, AZ
7. Wichita, KS
8. Gilbert, AZ
9. Anchorage, AK
10. Chandler, AZ
11. Bakersfield, CA
12. Santa Ana, CA
13. Madison, WI
14. Henderson, NV
15. Tulsa, OK
16. Corpus Christi, TX
17. Winston-Salem, NC
18. Chesapeake, VA
19. Garland, TX
20. Chula Vista, CA
21. Long Beach, CA
22. Lubbock, TX
23. Irvine, CA
24. Cape Coral, FL
25. Lexington, KY

Methodology

We used Google Trends search volume data from the past year to identify the states and cities most interested in Jeep-related keywords. Terms with fewer than 5,000 total searches were excluded from the analysis. Rankings are based on per capita search volume. While search behavior offers insight into public enthusiasm, factors like population size, local events, and geographic terrain may also influence results.

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